Google Takes on Another Giant
Google the word itself describes the effect this company is having in all it's competitors, Microsoft, Yahoo and now PayPal... Google is ready to take on one and all. Spreading like an amoeba, most of the world is unaware of the magnitude this company can reach. I wait and watch for the time has come for the next microsoft of this world to emerge...
For now get to know how google's Checkout is stepping into Paypal territory
Steven Grossberg, who sells video games online from his home in Wellington, Fla., recently sent an enticing offer to 20,000 customers: $10 off any purchase over $30 using a new payment service, Google Checkout.
Traffic on his site more than tripled, and best of all, he said, Google picked up the tab for the promotion.
“I think it’s fantastic,” he said. “I’m selling the product. Google is getting tons of customers to sign up for Checkout. Customers are happy because they are getting a monster deal.”
And Google is not charging merchants any processing fees through the end of 2007.
As a result, getting customers to use Checkout will increase profits, Mr. Grossberg said.
So starting next year, he plans to take some of the money he spends to list items on eBay and try a new marketing strategy: placing ads alongside Google’s search results.
That is exactly what Google wants to hear.
When Google introduced Checkout in June, it was seen as a formidable rival to PayPal, eBay’s online payment service. And with Google aggressively promoting Checkout during the holiday season and beyond, its use with some merchants has already surpassed PayPal’s.
Traffic on his site more than tripled, and best of all, he said, Google picked up the tab for the promotion.
“I think it’s fantastic,” he said. “I’m selling the product. Google is getting tons of customers to sign up for Checkout. Customers are happy because they are getting a monster deal.”
And Google is not charging merchants any processing fees through the end of 2007.
As a result, getting customers to use Checkout will increase profits, Mr. Grossberg said.
So starting next year, he plans to take some of the money he spends to list items on eBay and try a new marketing strategy: placing ads alongside Google’s search results.
That is exactly what Google wants to hear.
When Google introduced Checkout in June, it was seen as a formidable rival to PayPal, eBay’s online payment service. And with Google aggressively promoting Checkout during the holiday season and beyond, its use with some merchants has already surpassed PayPal’s.
There's more...
Read the complete article HERE
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